Download Digital Channels and Social Media Management in Luxury Markets Book PDF
ByFabrizio Mosca,Chiara Civera
Total Download
6
“Drink deeply from good books.” -John Wooden
Synopsis
Marketing and digital innovations -- Digital channels in luxury markets -- Digital channels : reference models for direct and indirect distribution -- Social media and integrated communication in luxury markets -- The frontiers of luxury goods marketing : social media systems and channels integration -- The frontiers of luxury goods strategies : corporate social responsability and online communication -- References -- Appendix 1 -- Appendix 2
No comments:
Post a Comment