Read and Download Managing Networks in International Business PDF
ByMats Forsgren,Jan Johanson
Total Download
27
“There is more treasure in books than in all the pirate’s loot on Treasure Island.” -Walt Disney
Synopsis
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
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