Free Download Social Media Strategy Book PDF
ByKeith A. Quesenberry
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14
“You can never get a cup of tea large enough or a book long enough to suit me.” –C.S. Lewis
Synopsis
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.
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