Get Download Digital Channels and Social Media Management in Luxury Markets Book PDF
ByFabrizio Mosca,Chiara Civera
Total Download
38
“There is no friend as loyal as a book.” -Ernest Hemingway
Synopsis
Marketing and digital innovations -- Digital channels in luxury markets -- Digital channels : reference models for direct and indirect distribution -- Social media and integrated communication in luxury markets -- The frontiers of luxury goods marketing : social media systems and channels integration -- The frontiers of luxury goods strategies : corporate social responsability and online communication -- References -- Appendix 1 -- Appendix 2
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