Get Download Groundswell PDF
ByCharlene Li,Josh Bernoff
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35
“Always read something that will make you look good if you die in the middle of it.” –P.J. O’Rourke
Synopsis
Description of the phenomenon groundswell, a social trend in which people use technologies to get things they need from each other instead of from companies, and how to turn the force of customers connecting to the advantage of companies.
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