Free Download Internet Marketing for Information Technology Companies Online Book PDF
ByBarry Silverstein
Total Download
26
“Books can be dangerous. The best ones should be labeled ‘This could change your life.’” –Helen Exley
Synopsis
While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.
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